Some time ago, as some of my faithful readers will know, I got a new job.  That meant getting rid of… I mean, encouraging my old clients to go elsewhere for their services.  Getting everyone’s web hosting moved to new providers was a bit of a challenge, and understandably there were some people who were none too pleased at having to move at all, and others who didn’t have the first idea what might be involved.  So I’ve helped as much as I can, given that I’m no longer actually working from home.

So the time is nearly upon me where all my clients will be migrated, and all that’s left is my own sites.  At that point, I’ll need to move my own sites to a new host too, as I can’t afford the reseller package I’d been using.  An upshot of that is that I can’t really afford to be running lots of personal sites for free, as I used to through my business.  What’s needed is a careful rationalisation of my online presence, to ensure continuity and sustainability.

So here’s what’s going to happen.  ChapterNine (www.chapternine.co.uk) will cease to exist, although I’ll keep the domain for now and just forward that on to another page on another website.  Minipix (www.minipix.co.uk) will also be shut down, again with the domain forwarding on elsewhere.  Now, before you all get cross and up in arms and worried that I’m shutting down my blog, I must stress that I have no intention of stopping blogging, nor of losing the last 10 years’ worth of personal history.  What’s actually going to happen is that my blog will be moved to www.matthewdawkins.co.uk, which will no longer serve as a business website but will be my personal website instead.  So everything you see here on minipix.co.uk will soon appear on matthewdawkins.co.uk instead.  Some of the stuff on ChapterNine will appear there too, as will some of the material currently on matthewdawkins.co.uk.  It’s all a bit confusing, but it’ll make sense once it’s done – basically it’ll all be in one place instead of on three separate sites.

I’m still in the process of building the new site (I’m a web designer after all, I can’t just move it and have done with it, I’ve got design myself a completely new theme to go with it!), but I’m hoping it’ll be sorted out at some point this month.  And, as I’ve said, I’ll keep the old domain names now, so all your old bookmarks and links should continue to work.  It’ll just all appear in one shiny new website over on matthewdawkins.co.uk.

After a few e-mails and phone calls to the publishers, Cornerstone Vision, I ended up sending them a small advert, and I’m pleased to report that it’s in this month’s Month!  The newspaper will be delivered to churches in Essex and East London soon, so you’ll be able to pick up a copy free from any Anglican church in the area, or of course you can download it to view on your computer.  And my advert appears on page 3!  How cool is that?!  I’ve got another two ads lined up for further issues too, so hopefully I’ll see some return on that.

So far my business has been going quite well without the need for advertising.  Most of my clients have heard about me through word of mouth or through links from web sites I’ve designed.  I did send a load of e-mails out to churches last January, and got a couple of new clients that way, but this is actually the first time I’ve actually put any money into advertising properly.  I did debate whether paying for additional coverage on Yell.com would be of benefit, but it turned out to be rather expensive and not necessarily targetting the sort of people who would be interested in my services.

Advertising in The Month should in theory be a much better approach for me.  Since I specialise in providing web sites for churches and Christian organisations, it makes sense to advertise in places where those people might look.  And it turns out to be fairly affordable too – for three ads in non-consecutive issues it came to somewhere in the region of £170.  So as long as I get at least one client from it, I’ll make my money back!  That’s not bad.  I wait with baited breath…

And, as if that wasn’t enough, I’ll soon be able to boost my business slightly by being able to offer web hosting packages too.  I’m still putting the details together and making sure I know exactly what I’m doing (after all, there’s no point providing hosting solutions if I can’t offer quality), but it’s gonna happen fairly soon.  I’ve transferred my business web site to the new server, and I’ll be transferring my existing clients there soon too, and once that’s done I’ll be able to start offering a range of packages to everyone else too.  With a 20% discount for churches, naturally.  It’s all quite fun actually, putting all the packages together, and should make my web design services all the more attractive, being able to provide a full package.  Of course, whether anyone actually takes me up on these offers is another matter, but only time will tell.

So I’ve been spending a lot of time recently investigating all the hosting options available to me.  And there are lots.  Buying individual hosting packages from companies isn’t really an option, as there is so little markup that it’s just not worth considering.  A reseller package is far more suitable, allowing me to set up hosting packages for people without having to worry about the server itself, which is completely managed by the hosting company.  A step up from that and you’ve got Virtual Private Servers (VPS), which gives you a lot more control and room for expansion.  Above that is a Dedicated Server, which is a VPS without the Virtual bit.  I’ll go into more detail on that in a bit.

Reseller accounts

There are a lot of companies selling reseller packages, each with varying limits imposed.  There doesn’t seem to be any sort of benchmark or standard package, everyone is offering different amounts of storage and bandwidth at completely different prices.  That all makes it rather hard to make sense of it all.  One company will be offering 4GB of storage and 60GB monthly bandwidth for around £300, while another will be promising 7GB of storage and 40GB bandwidth for less than £120.  Go figure.

Combined with the specs and prices you’ve also got to think about the company itself and how reputable it is.  I’ve spent a lot of time reading posts on the Web Design Forum, where (amongst other things) people praise and demonise hosting companies.  You see, a reseller package still relies on the hosting company for the technical side of keeping the server running and secure and up to date.  A hosting company can be offering unlimited everything at a budget price, but if their servers are offline on a regular basis it’s hardly worth it.  By the same token, a hosting company with an excellent reputation, such as Clook, can afford to bump their prices up.

Reseller accounts are essentially aimed at people who want to sell web space without the hassle of knowing anything about servers or hosting.  It’s all done through a web-based control panel such as Plesk or cPanel, and at the click of a few buttons they can create web hosting packages with no fuss and no technical knowledge.  Of course, it does mean that if the customer does have any problems with the server then they come to me, and I have to go back to the original hosting company rather than being able to do anything myself.

So, reseller accounts are good, but can be expensive if you’re planning on hosting lots of web sites.  And for reference, my list of existing clients with hosting provided by me comes to 22.  Not loads, but enough that a cheap reseller account probably won’t be big enough.

VPS

A VPS can be thought of as a bridge between a Reseller account and a Dedicated server.  It gives you a lot more scope for expansion and control than a reseller package, but without all the hassle of running a dedicated server.  A dedicated server, incidentally, is like owning your own server, except that someone else physically looks after the computer bit; you have to make sure the software is up to date and correctly set up to be secure and efficient, and are responsible if anything goes wrong with it.  A VPS, especially a managed VPS, takes some of that responsibility away, because the hosting company will set up all the software for you and take care of providing upgrades and so forth, leaving you free to get on with using it without having to worry about too much technical stuff.

Of course, it’s not going to be completely hands-off, because you do have root access and are expected to at least have a go at sorting yourself out if there are any problems.  Limits on storage space and bandwidth are a lot higher than a comparative reseller package though.  So as long as I don’t mind getting my hands dirty every now and then, a VPS could work out a lot more efficient and a lot cheaper than a reseller scheme; it would just mean I’d have to make sure I know what I’m doing with the server so I don’t annoy the hosting company with questions all the time!  Technically the VPS packages I’ve been looking at are nicely managed, so the day-to-day maintenance will be taken care of for me, but if I’ve got access to everything it would make sense for me to at least have a rough idea of how it all works.

So there we go.  Lots of stuff about hosting.  I have to admit, part of the reason for this post has been to solidify it all in my own mind.  Those who know me will know that making decisions has never been one of my strong points!  Writing it all down here kind of forces me to bring it all to some sort of conclusion, which is good because it means there is a chance I might make a decision.  With that in mind, my conclusion is that as long as there are no glaring ommissions in my calculations, a VPS will be the way to go.  I can transfer all my existing clients to the VPS and have complete control over it all, and have plenty of room to start offering hosting packages to the general public.

At least, that’s the conclusion I would like to make.  It does mean I’m making a decision, which isn’t easy, as I also then have to act on that decision.  So feel free to comment (please comment!!!) to give your opinion one way or the other.  If you have any experience using a VPS or even a dedicated server and can shed any light on what is involved beyond a reseller package, it would be much appreciated.

Running your own business means a lot of extra effort, relative to a ‘normal’ job.  True, there are the benefits of being your own boss, working the hours that suit you, taking holidays when you fancy, setting the prices you like.  But in addition to being a Web Designer I also have to handle the accounts, pay the tax man, and do all the boring day-to-day stuff that proper businesses would palm onto someone else.  Thankfully, because my business is relatively small and simple, this doesn’t take too much effort.  Mr Tax Man doesn’t bother me unduly, and the general running of the business tends to just happen.

Of course, there are ways of making life easier for myself on the business side of things.  For instance, keeping track of the business’s money is something I’m keen to do, since numbers are not my strong point, so having a system in place that makes it all blindingly obvious is a must.  So far I’ve been relying on spreadsheets to log the work I do, with a different spreadsheet for each client.  It works, but it’s not particularly efficient.  I’ve looked around on the ‘net, and not found anything that fits my requirements exactly, so I decided I’d make my own.  Nothing like reinventing the wheel every now and then, just for kicks.

And so mWork was born.

I did look into making a mammoth super spreadsheet, with each client having its own sheet, and a summary sheet that brought it all together, but the more I played with it the more I felt it really needed the power of a database.  So I started fumbling around with the database app that comes with NeoOffice (the Mac version of OpenOffice, a free office suite like MS Office).  Unfortunately, the more I fumbled the more confused I became, and the more I hated the software.  Then it occurred to me – I could create this sort of thing really easily in PHP and MySQL.  So I did.

Rather than hosting it all online, where any old cracker could potentially get at all my data, I’ve kept it on my local computer.  There’s a lot of PHP, some clever CSS, a relational database handled by MySQL, and so far quite a lot of hours of work creating the thing.  I’m already using it, though at the moment in parallel with the old system, just in case.  The beauty of it is that if I find I’m missing a feature, I put it in.  If certain information is important, I make it more obvious.  If the data isn’t very useful, I find another way of using it.

One particular area I’m quite pleased with is the various bar graphs I’ve used, with some funky PHP and CSS.  You’ll see from the screenshots just how beautiful they are.  For each project there’s a bar graph showing three bars: one for the amount I estimated for the project, one for the amount I’ve earned through the work I’ve done so far, and one for the amount paid so far by the client.  Putting these side by side visually really helps to get a quick overview of how far through the project we are and to keep tabs on projects that might overrun; if I go over the estimate the middle bar turns red.

There are similar graphs for the monthly and yearly reports, which show the activity throughout the month or year in question.  The yearly report shows hours worked, amount earned and amount received side by side, giving a nice (if colourful) progress report.  At the moment the yearly report works on a Jan-Dec year, but I suppose actually a more useful measure would be the tax year, as I could then use that information directly to plug into my Tax Return Form.

In addition to all that fun visual stuff there are tools for adding projects, updating project information, adding work logs, adding expenses that will be passed on to the client, logging payments made by the client, and so on.

There is still work to be done before it’s finished, naturally.  But at the moment it’s fairly solid and seems to be working well.  I don’t think it’s the sort of thing I would make available to the general public though – it’s tailored specifically to my needs, and might not suit everyone else.  Besides anything else, I’ve spent so long developing it that I would want to charge people to use it, but that involves taking money from people and I’m not so hot on that!  You can tell I’m not a businessman…

After a few minutes in the queue (incidentally, I was impressed to note that they told me how long I was likely to be in the queue) I was put through to an operator, who was British, and who dealt with the information swiftly and effectively, updating the information on my account there and then.  I then had the option of either paying the bill on the phone, or doing it online immediately.  I chose to pay on the phone, and all was perfectly straightforward.  After the phone call I checked online, and the details had already been updated.

How different this is from BT, who don’t seem able to keep track of any information whatsoever, and whose web site doesn’t necessarily reflect the most up-to-date information.  I have been told by BT themselves that anything I do won’t be reflected online for a couple of days.  How appalling is that?!  In an age of technology, having a web site linked to a database isn’t exactly difficult.  After all, British Gas seems to manage perfectly well.  Well done, British Gas, I like you.  BT on the other hand has a lot of catching up to do, and from past experience I can’t see them doing much to win my favour.

Sorry, rant over.